Phil Holm | Portfolio

An illustrated map of D-Day events on beaches of Normandy.

Using information from the Library of Congress, I recreated the events of June 6, 1944 for an infographic that was used in multiple AP stories as part of their anniversary coverage.

A house burns as a man flees the fire with his belongings.

Reflections Of War: A Year In Ukraine

A storytelling experience which I designed and produced guides readers through the events of the first year of the war in Ukraine.

Gaza Aid & Supply Shipments

A weekly recurring data visualization that tracks the level of aid shipments that enter into Gaza using data released by the U.N.

Wildfire Tracker

Real-time fire, smoke and air quality data across North America. Here I designed the UX, map layers and dashboard. I also brought in fire experts to strategize on content to include and prioritize.

Map of Israel and Gaza. The map shows Israeli Kibbutzim attacked on Oct. 7, 2023 by Hamas.

Hamas Attacks Kibbutzim Near Gaza

Locating Israeli Kibbutzim attacked on Oct. 7, 2023

Map of Gaza shows areas of damage and fighting.

Mapping The Battle Inside Gaza

Areas of heavy fighting, damage and troop advancements sync with reporting in the field that harmonizes text and visuals.

Image of the globe shows that $56 billion could wrap around the world 222 times

What Does $56 Billion Look Like?

A visual analysis of what Elon Musk's desired pay package looks like in context to some real life situations.

U.S. map locates areas where cicadas will emerge from the ground.

U.S. Cicada Emergence 2024

Areas where trillions of cicadas will emerge in 2024. Here I used Esri's ArcGIS for Adobe Creative Cloud to seamlessly bring the map data into Illustrator.

2024 U.S. Elections

B2B & B2C UI/UX Design

Design standardization

The interactive and graphics visual style guides ensures our visual content aligns with our brand identity, engages our audience, and enhances the user experience. It's more than just a guide on our visual style too, it's also a point of reference for best practices and dos and don't when choosing a visualization type.

2022 Visual Style Guide

2020 Visual Style Guide

Design & Brand Identity

Typography styles

Aligning creative teams with typography standards that convey a consistent brand tone and style is an essential component to any organization. The goal here is to allow our readers to easily connect our visualizations with our brand identity – to know right away that they're consuming a piece of our content.

Color Design and Rebrand

2023 was the year of rebranding for AP and I was tapped the company's Global Creative Director to kickoff the design exploration for bold and vibrant new color palette.

AP is an organization of many stories, told through a variety of lenses across all walks of life. The AP color palette must be flexible enough to capture the mood and tone of each and every one of these stories.

AP News Article Page Resigns

All of the rebrand and redesign work throughout 2022 and 2023 was building up to the relaunch of the new AP News website. I played a key role in shaping what our story articles could look like. I explored design concepts that would increase audience engagement and drive traffic to other parts of our site and sync to other AP products such as our newsletters.